Like many successful businesses that have sprung up over the decades, an apparent gap in the market was thecatalyst for Sydney design group, Global Fashion Brands (Pty Ltd), owners of the “DENSITY”label, to launch their genesis collection, “Calamity on Peel”.
Having been continually frustrated by a distinct lack of options in the market place that were more grown up than abasketball court but not restricted to a formal office, the DENSITY designers set about creating a range that provided casual, comfortable appeal together with a refined individual style.
Significant market research validated their suspicions of a demand for their ideas and after 1 year of research and refinement, the Casual Collection was created.
Density Jeans is now becoming a favorite among style-conscious men.
The brand offers a complete wardrobe in addition to jeans, including vintage-styled T-shirts, hoodies, jackets, shirts, and belts.
It’s not about denim; it’s about the pleasure of denim.
Density Jeans’ comfortable fit, premium material, and an attention to details have raised the bar.
Density believes in authentic products, originality, and perfection.
Density is reinventing denim for the 21st Century, and becoming a statement in the world of fashion.